News — ethical business

The struggles of a small, green business

brand journey ethical business outrage and optimism raw materials small business sustainable business the cost of things

The struggles of a small, green business

Among many of the podcasts I've gobbled up like PAC-MAN recently is one called Outrage + Optimism. I highly recommend it for anyone concerned about climate change, as it allows for a rant, but also highlights ideas and projects to champion.

Anyway, I wrote the makers of the podcast an email with a request. After I sent it, I realised that it's something I should also be sharing with my customers because my brand IS the journey I am on, and YOU are all on it with me.

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Here's why we're doing a different kind of Black Friday

Black Friday ethical business small business sustainable business the cost of things

Here's why we're doing a different kind of Black Friday

Ahhh, Black Friday. Possibly bigger than Christmas?! We love a bargain, don’t we, us humans. It’s a fact. And that’s more than fine, when it’s done with a bit of thought behind it.   But I’ve felt for a long time that selling quality oak at brittle plastic prices isn’t sustainable either financially, environmentally, or indeed fair-trade-ally. (Yep. Now an actual word.) So, where does that put a small business, when competing with big companies (often owned by even bigger companies) who can afford to manufacture gazillions of identical product? I wonder this every year. It seems to me that there are two choices. OPTION 1 Drop my...

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